Meta AI Voice – Meta
Lead Product Designer
It started with text-based AI assistants, but even those new experiences are already evolving to be more humanized, accessible, and conversational. With Meta AI, we want a companion that is familiar wherever you are in the Meta app ecosystem – however you want to communicate with it. I’m the central designer in implementing this across GenAI, Instagram, WhatsApp, Facebook and Messenger. Learn more on the Meta AI Voice website.
Embodied Creator AI Video Calling – Meta
Lead Product Designer
The experience of having a video or audio call with the photorealistic AI of a real person seems like distant future, but it’s something I’ve been working on with a small team for a while. Designing a fluid experience that feels realistic relied on instinct of user expectation, understanding and value. Learn more on the Meta Creator AI website.
Character Recommendations – Netflix
Principal Product Designer
People build strong emotional connections with characters they watch. We also know that discovering new shows can be challenging based on mood, time of day, and many other factors. By collaborating with producers we were able to help fans explore new shows and recommendations based on those characters suggesting their favorites.
Tudum.com – Netflix
Principal Product Designer
To fuel Netflix fandom, we envisioned a brand-new discovery experience for both members and non-members. Tudum delivers exclusive behind-the-scenes content—like personalized videos, articles, and interviews—designed to deepen emotional connections with Netflix stories. I led the end-to-end design process: from initial concept through a 3-year vision, pitching to the CEO, and building a world-class design team. I collaborated cross-functionally across Content, Product, Editorial, PR, and Marketing to drive strategic direction.
Coming Soon & Extras – Netflix
Principal Product Designer
People have massive amounts of excitement for new shows and seasons they love–and we want to let them express that. To enhance the discovery experience, we wanted to build anticipation and awareness of those upcoming titles on Netflix while being able to react and provide social signal. I led product concept and strategy and end-to-end product design. Partnered cross-functionally to bring the vision to life and drive early engagement with new content.
Interactive & Live Video – Facebook
Lead Product Designer
Pioneered immersive engagement features for Live video, introducing interactive polling at massive scale. Led product vision, UX, visual design, and prototyping. Collaborated closely with creators and content teams, and aligned cross-functionally across orgs to support scalable, flexible UI for endless interaction possibilities.
Lasso App – Facebook
Lead Product Designer
Launched a new video-sharing app in just three months to reach under-served demographics craving creative expression. Led product concept, brand, and design system. Directed UX, visual design, and market strategy. Built and managed a cross-functional team, and partnered with Mark Zuckerberg and leadership to shape the vision. Collaborated with creators to develop unique video filters and a brand identity rooted in color, motion, and originality.
Like Button – Facebook
Lead Product Designer
Redesigned and created new experiences on one of the most iconic UI elements in tech to improve flexibility, integration, and emotional expression. Led UX, interaction, and visual design with a deep focus on clarity and meaning. Partnered with PMs and engineers to ensure platform-level consistency and extend the button’s utility beyond the core app.
360° Video – Facebook
Lead Product Designer
Brought immersive video experiences to Facebook by introducing 360° content, laying the groundwork for future innovation. Led UX, visual design, and prototyping in close collaboration with Oculus and computational photography teams. Helped users explore new creative possibilities while enabling other teams to build on this foundational work.
Facebook Watch – Facebook
Lead Product Designer
Created a lean-back video experience for TV, reimagining Facebook video for the big screen. Pitched the concept, built a small cross-functional team, and led UX, interaction, and visual design. Defined the product’s go-to-market strategy and partnered with content creators to bring premium, long-form video to living rooms.
Instagram Montage – Facebook
Lead Product Designer
Led strategy and design for new camera functionality that expanded Instagram’s creative tools. Concepted and pitched to Mark Zuckerberg and leadership, then built and led a dedicated engineering team. Drove UX and visual design to bring innovative photo tech to life, enabling unique content creation and future feature integration.
Original Instagram Shows/Reels – Facebook
Lead Product Designer
Pitched and prototyped the concept for original video content on Instagram, laying early groundwork for IGTV. Led design and collaborated closely with content and shows teams to deepen video engagement for niche communities. Helped shape Instagram’s evolution into a richer video platform.
Sonos App – Microsoft/Sonos
Lead Product Designer
Redesigned the Sonos app to elevate the premium audio experience across platforms. Led UX, visual design, and prototyping in partnership with Microsoft/XBOX. Focused on balancing Sonos brand identity with native platform behaviors to improve usability and global accessibility. Built strong cross-company relationships to drive alignment and execution.
Messenger Stickers & Games – Facebook
Lead Product Designer
Pitched and designed interactive sticker experiences to make communication more playful and expressive. Directed illustration, animation, and UX design to bring characters like Yeti and Bigs to life. Sparked the foundation for a broader games platform on Messenger, opening new opportunities for engagement and delight.
Messenger Rich Attachments – Facebook
Lead Product Designer
One of the first to create a rich attachment experience to make sharing seamless, intuitive, and fully integrated. Led UX, visual design, and prototyping, while aligning with the broader design system. Partnered closely with Platform and Messenger teams to support third-party integrations and ensure a frictionless experience for billions of users.
Suggested video channels – Facebook
Lead Product Designer
Pitched and led the creation of a dedicated video discovery experience beyond News Feed. Built and led a cross-functional team, drove partnerships with creators and internal orgs, and led UX and visual design. Delivered a high-impact feature that boosted user retention, content engagement, and revenue by making video exploration seamless and immersive.
Metro UI on Windows Phone – Microsoft
Senior Product Designer
Redesigned a mobile operating system to deliver a clearer, lower cognitive load experience aligned with the Windows ecosystem. Contributed to Core OS, Cortana and entertainment app design, integrated with XBOX and game systems, and participated in user research. The work influenced platform-wide UI patterns and helped shape industry-wide trends in flat design.
XBOX One, Music and Games – Microsoft
Senior Product Designer
With hundreds of millions of devices around the world, the XBOX experience didn’t just stop on the TV. Bringing second screen experiences to phones and tablets was essential to new, immersive experiences to be enabled along with gaming, music and video.
Log in with Facebook – Facebook
Lead Product Designer
Designed a more transparent and user-controlled login experience, giving people the ability to manage what personal info is shared with third-party apps. Led concept, UX, and visual design. The feature drove significant user trust and adoption—and remains a core part of the Facebook Login experience today.
Native music on Facebook – Facebook
Lead Product Designer
Designed experiences to better support music and sound sharing across Facebook, focusing on user behavior and platform context. Addressed key UX considerations like autoplay, sound defaults in News Feed, and third-party integration—enhancing connection through audio while maintaining control and clarity.
Travel, Photos & Memories – Facebook
Lead Product Designer
An automated and native recap of experiences that celebrate travels and moments in a person’s life. Focused on creating delight, while carefully balancing privacy, context, and UX constraints to ensure the magic felt personal and safe.
