Hello, I’m Brady Voss.

Role: Principal Design Lead

• Conceptualized the initial product idea

• Inspired through a 3 year product vision

• Pitched and collaborated with Netflix CEO and executive leadership on the project

• Built design team

• Managed relationships with cross-functional partners (Content, Product, Editorial, PR, Marketing)

• Identified and planned the strategic product direction

• Created and designed the Tudum design system (and how it coincides with Netflix design system)

• Collaborated on brand strategy and direction

Opportunity: To fuel Netflix fandom by providing an entirely new discovery experience for members and non-members alike. With the best-in-class editorial, it provides an inside look you can’t get anywhere else with: personalized behind-the-scenes videos, stories, articles, interviews, and more.

Role: Principal Designer

• Product concept

• Design direction

• UX & visual design

• Partnerships

Opportunity: There was no way for people to know what’s coming to Netflix – therefore no way to connect with titles before they launch. People are passionate about entertainment, so having awareness and feeling the anticipation of new shows coming to the service is essential to discovery.

Role: Principal Design Lead

• Created and pitched app concept

• Created the Lasso design system, elements, components, branding

• Strategic direction and market fit

• Collaboration with Zuck and leadership

• Recruited, built, and led the team of 3 designers, 1 researcher, and 7 engineers

• Fully designed and built in 3 months to launch

• UX & visual design

Opportunity: People wanted more creative outlets and offerings that deeply connected with existing Facebook and Instagram features. After identifying under-served demographics and needs, we designed Lasso from the ground up to bring joy, entertainment, and a new way to share videos. Through this project, we worked one-on-one with creators to build new video filters they couldn’t find anywhere else. Creating a strong brand that resonated with our target demographic was essentially to the app. Through qual research, we found the brand was influential through color, motion, and originality.

Role: Principal Design Lead

• Strategic vision and sequencing to launch

• UX, visual design, and prototyping

• Collaboration with content team and creators

• Assured cross-functional alignment around other products and orgs interested in voting/polling features

Opportunity: People wanted more immersive ways to engage and interact with Live video on Facebook.

We grew video from video generally being unsupported at all, to having billions of views per day. We wanted to break ground on new, more immersive type of interactions. The key is to design the UI flexibly, so the interactive opportunities were infinite.

Role: Lead Product Designer

• User experience, interaction and visual design

• Clarity and communication to the user at a platform level

• Collaboration and teamwork with PM and eng partners

Opportunity: One of the most clicked buttons of all time didn’t have the flexibility and integration capabilities needed to be an even more helpful tool for people. Designing the like button sounds simple, but every pixel has a meaning, emotional attachment, and expression. Understanding why, when, how, and where is key to success of something so small–and enabling it natively outside of the Facebook app brought even more UX challenges.

Role: Principal Design Lead

• Created and pitched concept idea

• Built small design and engineering team

• User experience, interaction, visual design, prototyping

• Product go-to-market strategy

Opportunity: People enjoy all the videos on Facebook, but it’s not as simple as just ‘making a Facebook app on TV that has News Feed’. A sit back and watch scenario was desired for the lean-back and relax moments at home. Building a strong relationship with the content creators, directors, actors, and producers is key to successfully bringing premium content to any screen.

Role: Principal Designer

• Product strategy and concept

• Presented and pitched to Mark Zuckerberg and Instagram leadership

• Recruited and built engineering team of 5 to dedicate to the project

• UX & visual design

Opportunity: People wanted broader Instagram technology and creative tools. New camera functionality would enable people to create more unique content to share. Being a strategic leader means you have to identify direction and new areas of opportunity. I enjoy doing this through hackathons. Montage brought new photo technology to the platform, which then can be used and implemented in other features.

Role: Principal Design Lead

• Cross-functional collaboration with Oculus/360 Computational Photography teams, scientists, and engineers

• Prototyping, UX & visual design

Opportunity: People wanted more immersive and creative experiences with content. As some of the technological capabilities were being used elsewhere, we wanted to bring it to the big screen. Making video more interactive and immersive is not just a random idea–it’s laying the foundation for all future products and innovations to leverage. By enabling 360° videos, people build understanding of what’s possible, while other company initiatives can learn and leverage the work as well.

Role: Principal Design Lead

• Created and pitched the concept to Zuck and Instagram leadership

• Design and prototyping

• Collaboration with content and shows teams

Opportunity: Facebook was expanding video support and offerings, such as Originals, but Instagram users wanted deeper engagement with video. This ultimately influenced and led to IGTV. This was an idea and product pitch with the design and prototype that I created. Providing new and original shows for a niche community can be highly influential.

Role: Design Lead

• Cross-company partnerships and relationships

• UX, visual design, prototyping

Opportunity: To enhance the high-end audio system and experience, Sonos needed a much improved app experience all around. In a partnership with Microsoft/XBOX, I helped re-design the experience from the ground up. Bringing the Sonos system controls to strategic key platforms will enable greater access for more people–globally. Retaining the Sonos brand, but aligning to native platform interaction patterns was a healthy balance that needed to be found.

Role: Design Lead

• Design system alignment and third-party integration

• Collaboration with Platform and Messenger teams, assuring strong partnerships

• UX & visual design, prototyping

Opportunity: With billions of people sending messages every day on Messenger, they needed a much richer, integrated experience for sharing content. After its introduction and expansion to world, we needed to better support attachments and how people can share–without an inch of hesitation or confusion.

Role: Product Design Lead

• Concept and pitch to leadership

• Illustration art direction

• Project opened up windows to supporting a platform of games on Messenger

• UX, visual design, prototyping, animation

Opportunity: People love to express themselves in so many different ways when they communicate, but deeply interactive and engaging experiences were limited. We enabled stickers to bring life, fun, and emotion. Pushing stickers to the next level of being interactive, such as Yeti and Bigs getting into a push-up contest, was just one way we wanted to bring a smile to peoples faces.

Role: Principal Design Lead

• Concept idea, creation, and pitch to executive leadership

• Drove partnerships with content creators, partnerships team, and other orgs

• UX, visual design

• Recruited and built team of PM and engineers

Opportunity: News Feed was the only form of video discovery, which inhibited people from immersing themselves much deeper with the content they love: video. We knew people felt engaging in autoplaying content on the service. But, seeing their behaviors on other platforms informed us that people have a greater desire to escape, relax, be informed, and unwind. Bring more related videos into an effortless experience provided people just that. This ended up being one of Facebook’s very successful features, driving massive retention, partnership engagement, and revenue.

Role: Lead Product Designer

• Contributed to Core OS design, design of entertainment apps

• Collaboration with XBOX integration and game design

• Participated in research, user studies, and understanding how the OS could leverage low cognitive load and understanding

Opportunity: People around the globe needed a more clear and understandable user experience with their mobile device operating systems, especially to coincide with their existing Windows devices. With the opportunity window closing in a dominated space (phones), we initiated a complete redesign of a very popular, yet antiquated, operating system. It influenced XBOX, Windows, and even inspired flatter design standards across the industry.

Role: Lead Product Designer – collaborate on design and experience with other designers, PMs and engineers, UX & visual design, prototyping

Problem: People wanted to spend less time interacting, searching, and accomplishing tasks on their mobile devices with their head down in the screen. They wanted to have everyday basic tasks automated as much as possible. Building voice assistant technology from the ground up is an immense undertaking. Integrating this technology into a phone experience is difficult, while understanding the principle of keeping the core experience for communicating as top priority. But to people, it feels seamless and beautiful.

Role: Product Design Lead

• Ideation, concept, pitch to leadership

• UX, visual design, and prototyping

• Led team of 2 designers

Opportunity: With upwards of a billion people using Messenger daily, it was imperative that they had a broader set of communication tools beyond text messaging. Enabling basic communication abilities sounds straightforward, but understanding the underlying technologies is key. People have connections with each other through the service, and we had the opportunity to enhance those connections, while integrating their lives a little bit more. As people are connecting more and more on the service, we learned how helpful it would be to bring a more automated and effortless contact managing system. If everyone’s contact info could always stay up-to-date automatically, it eliminates an admin and management part of people’s lives that they don’t really want to do.

Working with a partner company to help design and build their service takes a lot of communication and sharing. We held core to their principles and designed the experience they way they wanted to best serve their customers.

As people share all the different mediums, formats, and variations of content in their lives, there are experiences that can be designed to make discovery, listening, and sharing more enjoyable. This hackathon app did just that, enabling people to discovery the key moments in songs in 8 seconds–and instantly deciding to keep or pass.
[concept → design → research → prototype → launch]

This initiative brought a new app and service to the world, making interactive and premium illustrations to life for kids. Understanding what interests children is a different experience that adults. Rewatching and attachment to characters are two behaviors to amplify in the UX.
[concept → design → prototype}

With hundreds of millions of devices around the world, the XBOX experience didn’t just stop on the TV. Bringing second screen experiences to phones and tablets was essential to new, immersive experiences to be enabled.
[concept → design → research → prototype → launch]

With hundreds of millions of devices around the world, the XBOX experience didn’t just stop on the TV. Bringing second screen experiences to phones and tablets was essential to new, immersive experiences to be enabled.
[concept → design → research → prototype → launch]

Phone technologies keep getting crazier and crazier, as do the user expectations. With a focus on interactive technologies, we wanted to leverage screen tech, camera tech, device shape, and sound, to bring the most immersive phone entertainment ever felt.
[concept → design → research]

Another new concept born from a hackathon. The process of just having an idea, designing and prototyping it, then pitching it to build a team of engineers that are willing to put in the extra time and effort, then shipping it with 2 days… this app did just that. We brought people more dialog through photos, enabling new experiences in Facebook photos.
[concept → design → prototype]

People love to experience life, and the goal is to celebrate that–effortlessly. We brought an experience that automatically put together a fun summary of your travels, your month, your year. Although it happened magically for you, there were a lot of considerations and UX limitations to be aware of, such as privacy.
[concept → design → research → prototype → launch]

Before today’s music services had grown to be the biggest players, XBOX Music was trying to push into the music scene. We brought the service to numerous platforms, such as Windows Phone, XBOX, Windows 8, and more.
[concept → design → research → prototype → launch]

One of way of giving back to the tech community is providing open-source code and experiences. We want to enable better and more seamless app linking–before it was truly supported by iOS or Android operating systems. Although a minimal UI, there’s a lot of underlying considerations to make something universally fit into every app possible.
[concept → design → research → prototype → launch]

Designing a new video player for the XBOX service was essential. Considering it’s flexibility to work on phone, TV, web, and everywhere, was key because each have different input patterns and experiences (e.g. remote vs. mouse vs. touchscreen).
[concept → design → research → prototype → launch]

Better supporting key mediums that the user base already shares is always appreciated. Designing a UX around music and sound connects people, but has many experiential considerations, such as: sound on or off in News Feed, autoplay, and third-party platform controls.
[concept → design → research → prototype → launch]

Role: Lead Product Designer – concept, UX & visual design

Problem: Everyone knows as social media was growing, more privacy and control were a necessity. This project was to start providing the level of control needed by users, enabling them to choose what personal information to share with third party apps when using Facebook Login for seamless login experiences. This experience still exists today after massive metric gains, and user appreciation.

Role: Visual Designer – graphic design and partnerships

Problem: Facebook’s need to scale the music opportunity space was growing, so in collaboration with the Partnerships team, we set up an event for music service providers, label representatives, and artists to attend.